## Monday, July 02, 2007

### The Long Tail of Facebook Applications

Lately, I've been developing a little application using the Facebook Platform (my Easter Egg and Four Secrets, One Lie application) and I started wondering about the statistics surrounding Facebook applications. So, a little WWW::Mechanize application later here's some facts that are true today:

1. There are 1,225 Facebook applications available in the Facebook directory.

2. There are 73,109,074 installed applications in Facebook users' profiles.

3. Hence the average application has about 59700 users.

The problem with the average is that it hides a savage reality of Facebook applications: some have many users, most have almost none. To analyze that I broke the data logarithmically counting the number of applications with greater than 1,000,000, 100,000, 10,000, 1,000, 100, 10 and 0 users.

At least X usersTotal applicationsPercent of total
1027422%
10049240%
100029024%
100001109%
100000383%
1000000212%

So, 86% of applications on Facebook have less than 10,000 users, with 62% having less than 1,000 users. The 'big applications' (with over 100,000 users) account for 5% of all the applications, and only 2% make it over 1,000,000 users. So for most people developing a Facebook applications means very, very few users.

Graphing that you get a classic Long Tail picture:

The top 21 applications (over 1,000,000 users are):

ApplicationTotal users
Top Friends7,490,104
iLike4,217,171
Graffiti4,085,170
Horoscopes3,892,656
X Me3,628,523
SuperPoke!3,351,597
Video3,063,761
Movies2,775,538
Moods2,186,767
Mobile1,954,245
Honesty Box1,904,742
My Questions1,556,722
Favorite Peeps!1,459,334
Food Fight!1,387,109
Causes1,283,009
Quizzes1,234,102
Slideshows1,216,217
HOT or NOT1,138,625
Where I've Been1,027,373

Another way to examine the Facebook data is to ask who the most prolific authors are. The top most profilic authors are:

AuthorUser count
Goowy Media106,248
Astrology.com98,459
Sze Tan83,670
Patrick Shyu827,621
Kevin Koder8230,164
Pete Crucian7503
Lucy Silverman71,180
Sari Williams6599
Zach Smith619,397
James Tyler6487

Only Kevin Koder (with 230,164 users spread of 8 applications) is anywhere near being a 'top application' on Facebook. Kevin's top application is Family Guy Quotes.

The top 10 authors by number of users are:

AuthorTotal user
Slide7490357
RockYou!5108967
Jia Shen4583310
R. Tyler Ballance4556234
iLike4217269
Ted Suzman4085317
Nikil Gandhy3351734
Zachary Allia3107219
Flixster2775591

Unsurprisingly Facebook is one of the most popular authors given their advantage of actually owning the site. Ignoring the companies on the list there are a few individuals who've hit the big time on Facebook. Whether that turns in to any money for them is another thing... but Facebook benefits from this Long Tail because the cost to them of the vast underbelly of barely used applications is close to 0: they don't even host those applications, you do.

#### 1 comment:

Techno Hamm said...

New CNET Facebook applications
My Tech
http://mytech.cnet.com

Just some thoughts on Facebook applications and there use in extended the reach for personal services.

This is a great example of how traditional destination sites, which might have grown from the ‘bricks and mortar’ businesses, can now look at the next step. The next step is the resulting of the evolving web’s systems and interfaces.

This is proof that the improved abstraction of information distribution,and the cost reduction of infrastructure technologies can result in the democratization of the web’s information distribution systems.

In conclusion:
My theory is that if one diversifies (Customizable automation), and simplifies (increased granularity and loosely coupling systems) the methods & systems of distributing information you would not only find new dedicated users, but also you will follow/find those who might have left the other traditional single destination web sites.