Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.
The film in question is here. It opens with a schoolteacher telling her pupils about the 10:10 campaign and then murdering two of the children by blowing them up in front of their classmates (who are splattered with blood and gore) because they plan to do nothing about climate change.
No, I did not make that last paragraph up. And no I did not find killing schoolchildren funny.
Now, in the apology the people behind the campaign apologize to "anybody we have offended". Simply put, that's not good enough. This film is such a massive error of judgement that you have to question the leadership of 10:10 and their decision making process. That this disgusting film made it to their front page to "bring this critical issue back into the headlines" is an indictment of the organization.
Their apology is almost worthless, the only solution is for resignations within 10:10 itself.