Friday, November 12, 2010

Avis: how to shaft a long time customer

I'm a really long time customer of Avis and so I was pretty surprised that using my Avis Preferred number gets me a way worse deal on car rental than pretending to be an ordinary unknown customer.

I wanted to rent a car for a couple of days so I went to the web site, found a suitable car and got offered this deal:

So £71 for unlimited mileage for the two days plus the standard insurance cover and tax.

But the site wants me to log in and so I hand over my last name and Avis wizard number and the deal changes to:

So I've lost the chance to pay now for a smaller amount, the rental has gone to £106 and the unlimited mileage has been removed to be replaced with 200 free miles. But at least:

Apparently my discount is a 50% increase in the fee. Boy, thanks Avis. I've been a Preferred member since 1995 and this is my reward.


If you enjoyed this blog post, you might enjoy my travel book for people interested in science and technology: The Geek Atlas. Signed copies of The Geek Atlas are available.


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