Tuesday, December 13, 2011

The Sainsbury's Wheel of Death

The British supermarket Sainsbury's labels its own food products with something that resembles a Trivial Pursuit game piece containing colored slices showing the 'healthiness' of the food. They call this the Multiple traffic-light labeling. I prefer to refer to it as the "Wheel of Death".

There are five categories on the wheel of death: total sugars, calories, fat, saturated fat and salt. When visiting Sainsbury's it's fun to see if you can find a full, all red 'Wheel of Death' on a product. I haven't managed to photograph one yet.

Here's a partial Wheel of Death:

And getting a bit closer to a full Wheel of Death on a chocolate cake mix packet:

And one more on a ready made dessert:

But has anyone seen an all red Wheel of Death? A product that combines high salt, fat, saturated fat, calories and sugar? If so, please email me.


If you enjoyed this blog post, you might enjoy my travel book for people interested in science and technology: The Geek Atlas. Signed copies of The Geek Atlas are available.


Blogger Wood said...

Kind of pointless if the slices are not in the correct ratio.

See also US's myplate http://www.choosemyplate.gov/

7:52 PM  
Blogger Will said...

@Wood how would a pie chart work? Each slice needs to be relative to its recommended daily whatever and not to the other slices.

7:48 AM  
OpenID etcshadow said...

I seem to recall that the trick is to check out Chinese ready meals for the combination of high salt and sugar.

Glad to know my friends and I aren't the only people who both call it the Wheel of Death, and play the "get the five reds" game!

5:17 PM  
Blogger Fed said...

It's now easy to determine if the food we are going to buy can shorten our life or make it longer. This is also helpful for those people undergoing weight loss programs to easily determine what food with low calories

8:03 AM  
Blogger Bob Smith said...


9:06 AM  

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