Tuesday, December 13, 2011

The Sainsbury's Wheel of Death

The British supermarket Sainsbury's labels its own food products with something that resembles a Trivial Pursuit game piece containing colored slices showing the 'healthiness' of the food. They call this the Multiple traffic-light labeling. I prefer to refer to it as the "Wheel of Death".

There are five categories on the wheel of death: total sugars, calories, fat, saturated fat and salt. When visiting Sainsbury's it's fun to see if you can find a full, all red 'Wheel of Death' on a product. I haven't managed to photograph one yet.

Here's a partial Wheel of Death:

And getting a bit closer to a full Wheel of Death on a chocolate cake mix packet:

And one more on a ready made dessert:


But has anyone seen an all red Wheel of Death? A product that combines high salt, fat, saturated fat, calories and sugar? If so, please email me.

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If you enjoyed this blog post, you might enjoy my travel book for people interested in science and technology: The Geek Atlas. Signed copies of The Geek Atlas are available.

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