Tuesday, January 05, 2010

What ever were Southern Railway thinking?

Wow, just wow. I got this flyer in the post over Christmas which uses the stereotype of a Mexican with poor English to advertise cheap train service on Southern Railway.

Here's the outside:

And here's the inside:

Apparently I'm meant to be attracted by "I spend less on ticket so I spend more in los sales". It took me forever to realize that 'los sales' was meant to be 'the sales' and not 'the salts'. Also, not to be pedantic or anything, but there's an accent on 'AdiĆ³s'.

Here's an idea Southern Railway... next year why don't you feature a black man speaking pidgin English.

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